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Action, Interaction and Reaction from the Ritz team

The glamorous life …

Posted: December 9, 2010 - 8:47 PM ET - by Elisabeth

I loved reading that “PR Specialist” will be one of the 50 best careers in 2011 in a recent article in US News & World Report.  I had to laugh when I read, “This is one job that demands confidence for success, and an extroverted personality doesn’t hurt.”  I would agree.  From that first job chasing reporters from the media room to the restroom at a medical conference to setting the CEO at ease before a major network appearance, the job does call for an air of self-assurance.  When I think about the variety of people that I admire in PR they are definitely among the cool-when-the-heat-is-on crowd!

The article went on to say “You might spend your day drafting a press release, responding to a reporter’s question, helping craft a PR strategy for an upcoming round of company layoffs, or running interference at a conference.”  Yep, that covers the first couple hours!  I hope they can portray the true glamour in those tasks on the rumored dramatic series about PR professionals in the works at ABC.  I picture the “Grey’s Anatomy” version of an agency – a telegenic, charmingly quirky team of crackerjack professionals, just like Meredith and McDreamy, saving reputations for clients.

In reality, what it lacks in glamour, the job makes up for in impact!  This year we celebrated the impact of an award-winning media relations campaign on behalf of Emmi Solutions which was highlighted in a recent issue of PR News.  From choosing the right client champions as spokespeople to developing a pitch that meets the needs of our target reporters, the case study outlines important lessons for anyone wanting to tell an accurate, compelling story … and we continue to hear on a regular basis the effect that this coverage has had on the client’s business.  That’s our version of a good job!

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Ritz Communications receives Hermes Creative Award

Posted: May 1, 2010 - 6:24 PM ET - by Ritz

The Association of Marketing and Communication Professionals presented Ritz Communications with a Hermes Creative Award for the health information technology event it created and implemented for Swedish Covenant Hospital.

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Publicity Club of Chicago awards Ritz Communications with a Silver Trumpet

Posted: May 1, 2010 - 2:08 AM ET - by Elisabeth

Ritz Communications received a Silver Trumpet from the Publicity Club of Chicago for its work on behalf of Swedish Covenant Hospital. Ritz worked with the hospital to create an event that provided media with the opportunity to experience firsthand how health information technology improves patient care.

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Ritz Communications wins Publicity Club of Chicago’s Silver Trumpet Award

Posted: May 1, 2009 - 6:43 PM ET - by Ritz

The Publicity Club of Chicago presented Ritz Communications with a Silver Trumpet Award for its media relations campaign for Emmi Solutions.  The campaign utilized the company’s strong relationships with external client champions to develop numerous case studies and bylined articles for trade media outlets.

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Ritz Communications wins Platinum Hermes Creative Award

Posted: May 1, 2009 - 6:42 PM ET - by Ritz

Ritz Communications won a Platinum Hermes Creative Award from the Association of Marketing and Communication Professionals for its unique media relations campaign for Emmi Solutions.  The campaign leveraged Emmi Solutions’ clients as spokespersons and authors in a series of case studies and bylined articles for trade publications.

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