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Action, Interaction and Reaction from the Ritz team

How to “wow”

Posted: July 28, 2011 - 5:00 PM ET - by Elisabeth

I’m still on my “short, to the point and memorable” mission … here goes!

One of my team members really impressed me recently. She “wowed” the client, but that wasn’t actually it. She “wowed” me, but she does that often; it’s hard not to take it for granted. This time, she “wowed” a teammate. It wasn’t a big strategic contribution or even a creative breakthrough. She didn’t step in and save an epic fail or take a bullet for him. She wrote him thank you note. She paused from her juggling act of client demands, deadlines, phone calls, emails and even personal obligations to say how much she appreciated the input he had provided and let him know how favorably the client had responded.

As quickly as we all correspond and update each other with our always-within-arms-reach electronic devices, it was a really nice gesture. Not just a “cc” with “FYI” and “thanks” … but words of appreciation and respect.

When is the last time you told someone how much – and why – you appreciated what he or she did for you?

And, by the way … thank you for reading my blog. It makes me feel like I’m making a contribution to the PR industry and to my colleagues and friends.


Short and sweet

Posted: July 14, 2011 - 7:15 AM ET - by Elisabeth

My blogs have become essays, but I’m actually a fan of the short, sweet, memorable post; the clever turn of phrase; fewer words with more impact.

… at least those are the ones I actually read. The lengthy essays go into my “read” file … which eventually goes into my delete file when I realize I have hundreds of “important” documents, articles, essays and emails to read. I read the short posts immediately … and often they have an impact.

I want my blog to be more like that, and I’m starting now with this important reminder about writing with impact: keep it short, to the point and memorable.