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Action, Interaction and Reaction from the Ritz team

Making a connection

Posted: September 22, 2011 - 4:01 PM ET - by Elisabeth

I love working in communications … from the words and ideas to the tools and channels, there is a lot about this field that fascinates me. Communications has been completely revolutionized by technology, and yet as additional proof that “the more things change, the more they stay the same,” the heart of communications is, and has always been, connection.

I was reminded of this in two recent conversations. Two different people, neither one a client, asked for advice on how to talk about something important that had happened in their lives. These life events were significant and emotional (and theirs to tell, so I can’t be more specific). However, I was reminded of the fundamental requirement and goal of communications: connection.

How do we connect? I’m not talking about social media, email, or even conversation … those are all important tools and channels … but how do we really connect with each other?  Brene Brown, research professor at the University of Houston Graduate College of Social Work, talks about it in one of the very best TED talks I have ever heard.

brene_brown_on_vulnerability.html

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How’s your hearing?

Posted: September 8, 2011 - 4:30 PM ET - by Elisabeth

Recently bestselling author and entrepreneur Seth Godin wrote about “quiet customers who are unhappy but not making a big deal out of it.” He made the point that “They’re worth a lot more than the angry ones.”

I’m a big fan of his, and I had a lot of thoughts in reaction to his point – maybe a whole other blog post on the importance of literally and figuratively finding your voice to ensure that you get the product or service you require.

However, my first thought in response to his post was, “What about the vocal ones?”

Happy or unhappy, social media has provided a megaphone for those customers and given a voice to many people whose praise or criticism might not otherwise be heard. You may even be using it to talk to your customers … but are you listening to what those customers are saying to and about you?

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Ritz Communications announces the addition of three clients

Posted: September 6, 2011 - 7:03 AM ET - by Elisabeth

The Ritz Communications team is kicking off the fall with some exciting new assignments. Read our latest media release to learn about our new clients. (PDF-25KB)

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