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Action, Interaction and Reaction from the Ritz team

Social media marketing … are you buying it? Or selling it?

Posted: March 22, 2012 - 3:30 PM ET - by Elisabeth

Photos and videos captured on smart phones, opinions on everything and everyone … you can post them on your Facebook page, tweet them or blog about them. You too can be a citizen reporter or a pundit of the run-of-the-mill.

If you’re wondering what’s next, you’re already behind.

Today, you can be a connoisseur of … well, anything … on Pinterest. It turns out you can be a marketing guru too!

Earlier this month, American Express introduced a “Tweet your way to savings” program; cardholders can tweet current AmX promotions using hashtags and receive savings when they make a purchase. I guess it’s not so different from the online stores that offer you credits for referring friends … except that you’re telling the world, not just a few confidantes who like the same brand of shoes or electronics.

Privacy issues aside, I’d love to hear what you think about this variation on the theme of marketing through third-party endorsements.

Are you ready to move from “iReporting” to “iRecommendations”?


Talk to me

Posted: March 8, 2012 - 5:00 PM ET - by Elisabeth

I recently spoke to a group of entrepreneurs about media relations … I’ve had the benefit of working with great media trainers over the years. They can spend an entire day helping individuals and companies develop compelling messages and master the nuances of delivering those messages to busy journalists.

How could I boil it down to a lunchtime session?

I thought about all the advice I had been given over the years and all the advice delivered to my clients and colleagues. The single best piece of advice … the thing I think of when the lights or the tape recorder are switched on … is this:

A media interview is not a conversation.

You’re not there to have a friendly chat. You’re there to deliver key messages about your company, product or service through the media. Know your key messages. Repeat them. Reinforce them with stories and statistics. … and then stop talking.

If you forget all the rest of the pointers on what to say, where to look, what to wear, or who’s on first, remember that!