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Action, Interaction and Reaction from the Ritz team

Who says you’re good?

Posted: March 7, 2013 - 9:00 PM ET - by Elisabeth

“Paid,” “earned” and “owned” coverage are misnomers today. Even paid content has to earn an audience’s interest. Attracting attention relies as much on who is saying something as on what is being said. (Think about our obsession with celebrities on Twitter.) So … who is talking about you?

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