Securing Favorable Media Attention in a Time of Transition
A leading provider of clinical, financial, connectivity and information solutions for hospitals, physician practices and post-acute care organizations needed to strengthen its industry leadership position during a transition period. Ritz Communications delivered an integrated trade media strategy, including story ideas, case studies and bylined articles, press materials and outreach, and conference support.
Within the first six months of partnership, the Ritz team:
- Secured favorable feature stories in one-third of the client’s identified target publications (including Becker’s Hospital Review, Healthcare IT News, Health Data Management, mHIMSS and Healthcare Informatics)
- Wrote and placed a bylined article in hfm Magazine
- Placed two client case studies in targeted industry publications: Group Practice Journal and Health Management Technology
- Arranged executive briefings with top reporters/thought leaders, including Modern Healthcare andHealthLeaders, at key conferences and the annual user meeting
“During a period of significant company transition, Ritz countered speculative and sometimes negative trade media coverage by securing a consistent stream of positive coverage that redirected the dialogue and showcased client success stories. The Ritz team’s success was driven by a powerful combination of exceptional strategy, media savvy and determination. They consistently mined for and presented new ideas, cultivated unique story angles and delivered results.”