In the quest for the perfect partnership, Tom Lynch, then Director of Marketing Communications at Allscripts, didn’t have to look far. His decision was influenced by a favorable recommendation from his former boss, who had a successful collaboration with Ritz Communications.
Seeking a local agency that would grant him priority, access to senior-level talent and a trusted advisor relationship, Tom said, “With Ritz, we get that and more…experts in PR, healthcare, and a robust media network. So, it was an easy call for me.”
Ritz was delighted to be back on board, and their prior experience with Tom’s predecessor proved invaluable. Tom acknowledges, “It’s beneficial for us to work with an agency so familiar with our business, history, leadership changes, and business strategy shifts.”
When Allscripts sold its hospitals and large physician practices business segment to Harris Computer Corporation, the company was rebranded as Altera Digital Health. The Ritz team was uniquely poised to help articulate the company’s vision and mission of helping technology fit into and improve people’s daily lives. Elisabeth Ritz expressed excitement over the transformative challenge, “We’ve been through a lot with this team and were honored to have the opportunity to collaborate with Altera executives who really walked the talk.”
Altera entrusted Ritz with leading the media strategy, focusing on storytelling that showcased the individuals whose lives are changed as well as Altera partners and those within Altera with the vision and passion to make those changes.
Tom acknowledges Ritz’s significant contribution to generating interest and building awareness, noting the relationship’s longevity as an advantage that expedites processes and fosters efficiency. As Altera gains visibility, Tom says that he appreciates Ritz’s ongoing role in the wins, and the agency’s genuine interest in their success and adds, “The Ritz team has been a good fit for us; there’s a comfort level that not’s easy to describe. It just feels right, and that’s important to me.”
And, the feeling is mutual.
From Ritz’s perspective, it is gratifying to work with a client whose intentions and values align authentically with their own. Elisabeth commented, “They have knowledge and skills that set high standards for us and make them a great partner. And, they are genuinely nice people to work with.”
The best evidence of success, of course, is results.
Tom is thrilled with the outcome so far. Based on an annual brand study, he notes positive growth and says that the arrows are definitely pointing in the right direction.
What could be better than a successful relationship that feels just right.
12.14.23
